I redesigned the Village of Endeavor digital experience to help residents, businesses, and visitors find civic services faster. My work focused on research, information architecture, mobile responsiveness, accessibility, and a cleaner municipal interface.
A growing municipality seeking a clearer, more useful digital presence for residents, local businesses, and visitors.
Research, information architecture, responsive UI direction, accessibility considerations, and final case-study presentation.
Figma, Microsoft Teams, Google Forms, Google Sheets
The existing municipal website was difficult to navigate, visually outdated, and not optimized for mobile users. Residents and local businesses had trouble locating permits, ordinances, police information, community updates, and essential service documents.
Create a clearer, more accessible, mobile-first website experience that supports transparency and improves access to critical services.
Residents, local businesses, visitors, village staff, and community members who need fast access to civic information.
The redesign needed to respect a government-appropriate tone, organize a wide range of public information, and work well on mobile devices.
As the lead UX/UI designer, I reviewed user needs, organized civic content into clearer pathways, planned a responsive interface, and shaped a visual direction that supports transparency and everyday use.
These responsibilities map directly to the new ACF system and give recruiters a fast way to understand the project scope.
I reviewed the current presentation and identified the main usability issues: disorganized navigation, dated visuals, limited mobile responsiveness, and difficult access to important service information.
I created a focused questionnaire to better understand resident and stakeholder needs, especially around finding forms, announcements, departments, and civic resources.
I reorganized the experience around high-priority tasks such as permits, ordinances, police information, rental agreements, and community updates.
I shaped a cleaner municipal interface with stronger hierarchy, mobile-friendly sections, and a visual tone that feels professional without becoming overly corporate.
For a municipal website, design quality is not just visual polish. The experience must help people complete real tasks quickly, read information clearly, and trust that the organization is reliable.
Reason: Municipal users often arrive with a specific task, not time to browse.
Impact: The structure makes important services easier to scan and access.
Reason: A significant portion of residents may access civic information from phones.
Impact: The redesign supports faster reading and better access across device sizes.
Reason: The site needed to feel modern without losing the trust expected from local government.
Impact: The final direction feels credible, organized, and community-focused.
Homepage direction with clearer entry points and stronger civic hierarchy.
Department pages organized for faster access to essential public-service details.
Document categories designed to help users find ordinances without friction.
Permit and form pathways made easier to identify and scan.
The redesigned presentation gives the Village of Endeavor a clearer and more accessible digital direction. The structure prioritizes essential services, improves mobile usability, and presents civic information with stronger hierarchy and a more professional visual system.
Services, documents, and departments are organized around common user needs.
The redesign supports residents accessing information from phones.
The interface feels cleaner, more credible, and better aligned with municipal communication.
This case study shows my ability to translate community needs into a structured, accessible, and visually professional web experience for a public-service audience.
