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Client: The Village of Endeavor
Project Title: Website Redesign for Enhanced Usability & Engagement
Tools used: Figma, Microsoft Teams, Google Forms, Google Sheets
Role
UX/UI Designer
The Village of Endeavor, a growing municipality, sought to modernize its digital presence to better serve residents, local businesses, and visitors. The existing website suffered from outdated design, inefficient navigation, and poor mobile responsiveness, hindering access to critical services and community updates. Recognizing the need for a user-centered solution, the village engaged in a comprehensive website redesign initiative aimed at improving usability, accessibility, and engagement.
This case study outlines the challenges, methodologies, and outcomes of the redesign process, highlighting how strategic UX/UI improvements can enhance digital interactions between local governments and their communities.
As the lead UX/UI designer on this project, my role is to conduct in-depth research, stakeholder interviews, and usability testing to redefine the site’s structure and visual identity. By restructuring information architecture, optimizing for mobile use, and implementing a cohesive design system, the new website now delivers a seamless, intuitive experience that aligns with the village’s commitment to transparency and civic engagement.
An overview of the process of this project, which involves different stages, including the design thinking.
As municipalities increasingly rely on digital platforms to engage with constituents, an outdated or inefficient website can significantly hinder communication, accessibility, and service delivery. Ir recognized this challenge, as their existing website no longer met the needs of its growing community. Key pain points included:
As I have recognized these limitations, The Village of Endeavor initiated a strategic redesign to transform its digital presence into a user-friendly, accessible, and visually cohesive platform. The goal was not only to improve functionality but also to foster trust, transparency, and stronger engagement between local government and the community it serves.
| Category | User Preferences | Pain Points | Key Features | Security Concerns |
|---|---|---|---|---|
Village Of Westfield | - Clean, structured layout
- Prominent event/news sections | - Broken links
- Slow load times on media -heavy pages - Poor Accessibility | - Meeting minutes archive
- Permit applications (PDF downloads) - Government services - Online payment service | - Stronger privacy policy documentation - HTTPS secured |
Town Of Packwaukee | - Simple, text- heavy layout - Basic but functional navigation | - Dated aesthetics
- Limited interactive features - No search function - Cluttered navigation | - PDF forms for permits/licenses. - Meeting minutes archive. | - HTTP (no SSL certificate).
- No visible privacy policy. |
| City Of Janesville | - Modern, structured layout.
- Prominent search bar and dropdown menus. - Strong focus on news/updates. | - Overwhelming dropdown menus.
- Slow load times on media-rich pages. | - Interactive GIS mapping.
- Multi-department service requests. | - Robust HTTPS encryption.
- Clear privacy/terms pages. |
For this project, and due to the limited time, my goal is to conduct an interview to connect directly to the users and understand their needs. So to do i crafted a tailored questionnaire which serves the project spirit.
Optimized by Seraphinite Accelerator
