The UWCU Passbook project reimagines traditional banking records through a clean, modern, and highly functional visual system. The case study reframes the work around information hierarchy, brand consistency, accessibility, and a polished presentation that makes everyday banking materials easier to understand and trust.
The UWCU Passbook project reimagines traditional banking records through a clean, modern, and highly functional visual system.
Print + Digital analysis, content structure, visual hierarchy, UX recommendations, and final presentation design.
Figma, visual design, print/digital mockup presentation
Traditional banking materials can feel dense, dated, or difficult to scan. The challenge was to modernize the passbook presentation while keeping financial information clear, credible, and easy for users to read.
The objective was to create a passbook design system that integrates UWCU and UW-Madison inspired visual cues, clear information hierarchy, device-friendly prompts, and a more confident branded presentation.
UWCU members, students, banking customers, service representatives, and users who need simple access to financial record information.
The design had to balance visual impact with trust, readability, practical banking use, and clear hierarchy for sensitive financial information.
I reframed the presentation around the user need: visual clarity. The layout now explains the strategy before showing the visual screens.
The new case study makes the banking design, structure, and design decisions easier for recruiters to evaluate.
I defined the accessibility problem around communication support, resource discovery, and faster connection to nearby care providers.
I focused the experience around clear support tasks: communication resources, guidance, profile flow, and doctor or care-provider connection.
I organized the product around simple paths so users can understand where to go without scanning dense or stressful interfaces.
Created mockups that show how the passbook system works across realistic presentation contexts.
For this project, the presentation needs to show how users move from first impression to meaningful action. Each design decision supports clarity, trust, and stronger evaluation.
Reason: Banking design users need to compare important property information quickly.
Impact: The passbook feels more practical, structured, and trustworthy.
Reason: Print + Digital UI-focused products benefit from clear hierarchy, predictable layouts, and reduced visual noise.
Impact: The final mockups feel more memorable and consistent.
Reason: Modern banking materials often connect physical and digital actions.
Impact: The design supports a more current service experience.
The final UWCU Passbook case study presents a modern banking record design with a strong visual system, clearer information hierarchy, and polished mockups that communicate both practicality and brand confidence.
The design improves scanning and structure for banking information.
Color, layout, and iconography create a more unified presentation.
The original slide presentation is preserved and reframed into a modern case study.
This case study shows my ability to modernize a functional financial design, balance brand expression with readability, and present practical graphic design work in a polished portfolio format.
