Diastoavie is a web presentation project for an organization supporting the Togolese and African diaspora. The case study reframes the website around mission clarity, membership growth, donation pathways, service visibility, and a stronger digital presence for community engagement.
A website presentation for a diaspora organization, focused on services, membership, donations, events, and stronger community storytelling.
Website analysis, content structure, visual hierarchy, UX recommendations, and final presentation design.
Figma, WordPress, Elementor, UX analysis
Diastoavie needed a website presentation that could communicate a broad mission without overwhelming visitors. The organization supports membership, death assistance, microfinance, immigration help, events, and donations, so the challenge was to make the structure easier to understand and the calls to action more visible.
The objective was to present the website as a clearer digital hub for awareness, membership, donations, and community services while identifying improvements for hierarchy, storytelling, accessibility, and engagement.
Members of the Togolese and African diaspora in the United States, Canada, Europe, future members, donors, community partners, and families looking for support services.
The presentation had to organize many service areas, make a community mission feel trustworthy, preserve important association information, and recommend improvements without losing the human story behind the organization.
I reframed the presentation around the visitor need: understand the mission, find services, join the association, donate, and trust the organization. The layout now explains the strategy before showing the visual screens.
The new case study makes the mission, website structure, and strategic recommendations easier for recruiters to evaluate.
I defined the accessibility problem around communication support, resource discovery, and faster connection to nearby care providers.
I focused the experience around clear support tasks: communication resources, guidance, profile flow, and doctor or care-provider connection.
I organized the product around simple paths so users can understand where to go without scanning dense or stressful interfaces.
Identified opportunities to improve spacing, headings, button visibility, contrast, and the presentation of key community visuals.
For a community organization website, the presentation needs to show how visitors move from understanding the mission to joining, donating, or asking for help. Each design decision supports clarity and trust.
Reason: Diaspora users need to compare important property information quickly.
Impact: The case study makes the organization’s purpose and service model easier to evaluate.
Reason: Website UI-focused products benefit from clear hierarchy, predictable layouts, and reduced visual noise.
Impact: Testimonials, events, and key figures become important recommendations for a stronger next version.
Reason: The site serves both active community members and potential supporters.
Impact: Calls to action become more purposeful and tied to user intent.
The final Diastoavie case study presents the website as a community-focused digital hub with a strong mission and clear improvement path. It highlights the organization’s purpose, audience, navigation, content priorities, visual hierarchy, and recommended next steps for a more modern and engaging version.
The project clarifies services for members, donors, partners, and families.
The presentation connects website structure to the actions Diastoavie needs visitors to take.
The original slide presentation is preserved and reframed into a modern case study.
This case study shows my ability to evaluate a content-rich organization website, clarify user goals, improve information hierarchy, and present strategic design recommendations in a polished way.
