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Designer
Pondikpa ADOUNA
Tools used
Figma, WordPress
Role
Web Designer
A commitment that transcends borders
Organization overview: DIASTOAVIE was founded on June 25, 2016, to support the Togolese and African diaspora.
Main mission: mutual aid, assistance in the event of death, microfinance, immigration, etc.
Importance of the website as a showcase and channel for membership/donations.
Who is it for? What is it for?
Audience: members of the diaspora (US, Canada, Europe), future members, donors, partners.
Objectives of the website: to raise awareness, simplify membership, provide information about services (death assistance, tontine, immigration), and collect donations.
Key indicators: number of active and inactive memberships according to the website.
Navigation & usability
Visible main menu: Membership / About / News / Member Area / Make a donation…
Logical presentation of content: services, events, statistics, and contact.
Usability highlights: “Our Statistics” section, quick membership form, “Join” CTA.
Areas for improvement (see next slide).
Visual identity and user experience
Colors: use of a light background, simple typography, and a logo present.
Home page visuals: images of events, members, solidarity.
Contrast and readability: the symbol does not apply here, but there are some very condensed text areas (e.g., “MEMBERSHIPS OF THE MONTH …”) that need to be spaced out.
Recommendations: favor more prominent titles, more visible buttons, and a stronger visual hierarchy.
Tell the story, engage the community
Focus on key projects: Death Assistance, Microfinance, Tontine, Immigration.
Events: 10th Anniversary Conference, Boat Party, Gala Evening.
Calls to action: Join, Donate, Participate in events.
Recommendation: include testimonials and key figures visually for greater impact.
Design assessment & outlook
– Strong and clearly communicated mission.
Clear structure, calls to action present.
– Good visual foundation to reassure visitors. Areas for improvement:
– Harmonize the color palette and fonts for stronger branding.
Improve visual hierarchy (headings, spacing).
– Strengthen engagement through testimonials, videos, and storytelling.
– Check accessibility and web performance.
Towards a more engaging version 2.0
Summary: The site has a very good foundation, but there are great opportunities to evolve towards a more immersive and modern experience.
Recommended next steps: visual redesign (unified branding), UX optimization, rich content (testimonials, visuals, media).
Internal call to action: establish a redesign schedule, user testing, and track metrics (memberships, donations, engagement).
Optimized by Seraphinite Accelerator
